ISNA Canada is a legacy organization that has proudly served its community since 1982 but after 41 years the organization needed to refine their mission statement. With the new mission, vision, and values the established community that had grown with the organization struggled to understand and connect with ISNA Canada’s new direction.

To clarify their core message and to bring the past and present together A Human of New York style marketing campaign was designed, and the art of storytelling was used to facilitate the relationship between faith, knowledge, and action—a necessary for positive change in today’s cultural context and what ISNA does best.

This campaign achieved the desired results by connecting youth, families, and adults to ISNA’s new direction while increasing social media engagement.