The purpose of this project was to create a brochure outlining Toronto’s Bike Plan to encourage more young adults to cycle. To achieve this I decided to take a fun, colourful and dynamic approach to the brochure with custom lettering for both the headings and subheadings. 

Graphic design always seemed very digital and it always felt like there was little room for handmade elements in the work until this project. It showed me that I could successfully balance both hand drawn lettering and computer generated type.